Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter
2025International Marketing ReviewJournalOpen access
10.1108/imr-02-2025-0082Full text2 citations
2025International Marketing ReviewJournalOpen access
10.1108/imr-02-2025-0082Full text2 citations
4 authors across 9 institutions in 6 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · International Marketing Review · 2 citations
https://openalex.org/W7117379429