How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management
2025Industrial Marketing ManagementJournalOpen access
10.1016/j.indmarman.2025.10.008Full text3 citations
2025Industrial Marketing ManagementJournalOpen access
10.1016/j.indmarman.2025.10.008Full text3 citations
6 authors across 9 institutions in 5 countries.
as printed: Oluwaseun Eniola Olabode
Assignment is probabilistic — a work belongs to several fields in proportions.
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2025 · Industrial Marketing Management · 3 citations
https://openalex.org/W4415497710