Edna Mngusughun Denga

ORCID, self-asserted

ORCID 0000-0002-2121-242X

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

12 works in the graph, newest first.

Revolutionizing Education
2024Advances in systems analysis, software engineering, and high performance computing book seriesBook ChapterFirst author13 citations10.4018/979-8-3693-1974-1.ch010
Equipping Educators for the New Educational Paradigm
2024Advances in systems analysis, software engineering, and high performance computing book seriesBook ChapterFirst authorCorresponding1 citations10.4018/979-8-3693-1974-1.ch005
Digital Branding in the Digital Era
2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterFirst author18 citations10.4018/978-1-6684-8351-0.ch008
Brand Narrative in the 21st Century
2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterOpen accessFirst authorCorresponding3 citations10.4018/978-1-6684-8351-0.ch003
Management of Client Loyalty at the Retail Point of Sale
2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterFirst author1 citations10.4018/978-1-6684-8574-3.ch005
Digital Marketing Through a Diversity, Equity, and Inclusion Lens
2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterFirst authorCorresponding0 citations10.4018/978-1-6684-8984-0.ch007
Digital Marketing and the Sustainable Performance of Small and Medium Enterprises
2022Advances in electronic commerce (AEC) book series/Advances in electronic commerce seriesBook ChapterFirst author9 citations10.4018/978-1-6684-5727-6.ch011
Relationship Selling as a Strategic Weapon for Sustainable Performance
2022Advances in logistics, operations, and management science book seriesBook ChapterFirst author6 citations10.4018/978-1-6684-3430-7.ch005
Implementing E-Marketing in Small and Medium-Sized Enterprises for Enhanced Sustainability
2022Advances in electronic commerce (AEC) book series/Advances in electronic commerce seriesBook ChapterFirst authorCorresponding5 citations10.4018/978-1-6684-5727-6.ch005
Supply Chain Logistics Risk Mitigation
2022Advances in logistics, operations, and management science book seriesBook ChapterFirst author4 citations10.4018/978-1-6684-5279-0.ch006
The Relevance of Supply Chain Preparedness on the Long-Term Sustainability of SMEs
2022Advances in electronic commerce (AEC) book series/Advances in electronic commerce seriesBook ChapterSenior author5 citations10.4018/978-1-6684-5727-6.ch006
Risks in Supply Chain Logistics
2022International Journal of Risk and Contingency ManagementJournalFirst author3 citations10.4018/ijrcm.295957