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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital Branding in the Digital Era

2023Advances in marketing, customer relationship management, and e-services book seriesBook Chapter

10.4018/978-1-6684-8351-0.ch008 Full text18 citations

Authors

3 authors across 2 institutions in 1 country.

Edna Mngusughun DengaFirst author
- American University of Nigeria (NG)
Narasimha Rao Vajjhala
- University of Nigeria (NG)
as printed: Narasimha Rao Rao Vajjhala
Sefa AsortseSenior author
- University of Nigeria (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Advances in marketing, customer relationship management, and e-services book series · 18 citations
https://openalex.org/W4385815163

Digital Branding in the Digital Era · Sankore