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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Brand Narrative in the 21st Century

2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterOpen access

10.4018/978-1-6684-8351-0.ch003 Full text3 citations

Authors

1 authors.

Edna Mngusughun DengaFirst authorCorresponding
- American University of Nigeria (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Media Influence and Healthlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Advances in marketing, customer relationship management, and e-services book series · 3 citations
https://openalex.org/W4385796035

Brand Narrative in the 21st Century · Sankore