Elikem Chosniel Ocloo

ORCID, self-asserted

ORCID 0000-0003-4729-3093

Publications

Citations

225

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Affiliations

Every institution this scholar has appeared with on a work, by how many.

Publications

28 works in the graph, newest first.

Awareness matters: the influence of back-end quality assurance measures on satisfaction and brand equity in fast-food restaurants
2026Journal of Hospitality and Tourism InsightsJournalOpen access0 citations10.1108/jhti-10-2025-1152
B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM
2025Social Sciences & Humanities OpenJournalOpen accessFirst author7 citations10.1016/j.ssaho.2025.101731
Does the entrepreneurship learning approach influence self-efficacy? The role of students’ entrepreneurial competence and satisfaction
2025Journal of Innovation and EntrepreneurshipJournalOpen access3 citations10.1186/s13731-025-00507-7
Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement
2025Journal of Product & Brand ManagementJournal3 citations10.1108/jpbm-10-2024-5572

Social enterprises and the Sustainable Development Goals (SDGs): a means to an end

2024Environment Development and SustainabilityJournalOpen access26 citations10.1007/s10668-024-05359-x

Building Strong University Brand Equity Through Public Relations

2024Advances in marketing, customer relationship management, and e-services book seriesBook Chapter0 citations10.4018/979-8-3693-3326-6.ch016

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

2023International Review on Public and Nonprofit MarketingJournalOpen accessCorresponding9 citations10.1007/s12208-023-00370-w

Social Media Communication and Sustainability Perception in Business

2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterSenior author2 citations10.4018/978-1-6684-8681-8.ch007

Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era

2023Advances in logistics, operations, and management science book seriesBook ChapterFirst author2 citations10.4018/978-1-6684-9843-9.ch014

Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context

2023Advances in higher education and professional development book seriesBook ChapterFirst author1 citations10.4018/978-1-6684-7059-6.ch011

Impact of Value Co-Creation on Customer Loyalty

2022International Journal of E-Business ResearchJournalOpen accessSenior author4 citations10.4018/ijebr.309390