Ernest Yaw Tweneboah‐Koduah

ORCID, self-asserted

ORCID 0000-0002-6621-025X

Publications

Citations

145

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

21 works in the graph, newest first.

Sustainable Consumption: The Role of Behavioral Change Strategies
2026Palgrave studies of marketing in emerging economiesBook ChapterFirst author0 citations10.1007/978-3-032-27134-1_5
Does consumption values influence the purchase intention of waste-to-value foods? The moderating role of food neophobia
2025Journal of International Food & Agribusiness MarketingJournalSenior author3 citations10.1080/08974438.2025.2473090
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach
2025Journal of Social MarketingJournal2 citations10.1108/jsocm-09-2024-0211
Hotel sustainability practices, social identity and customer citizenship behaviour (CCB) in an emerging country: a moderation-mediation approach
2025Journal of Hospitality and Tourism HorizonsJournal1 citations10.1108/jhth-02-2025-0033
Self-determination theory and inertia in mHealth apps: drivers of continuous usage intentions
2025International Journal of Spa and WellnessJournalSenior author0 citations10.1080/24721735.2025.2580802
The influence of salesperson social cues on purchase decisions and post-purchase behaviours in the retail sector
2025Journal of Contemporary Marketing ScienceJournal0 citations10.1108/jcmars-11-2024-0044
Green marketing mix and repurchase intention: the role of green knowledge
2024African Journal of Economic and Management StudiesJournal18 citations10.1108/ajems-04-2023-0137
Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics
2024Health Marketing QuarterlyJournal5 citations10.1080/07359683.2024.2352187
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
2024Marketing Intelligence & PlanningJournal7 citations10.1108/mip-07-2023-0316
Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery
2024International Journal of Services and Operations ManagementJournalFirst author1 citations10.1504/ijsom.2024.139247
Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective
2023Digital BusinessJournalOpen access20 citations10.1016/j.digbus.2023.100064
Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties
2023The International Journal of Entrepreneurship and InnovationJournalSenior author18 citations10.1177/14657503231193996
The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin
2023African Journal of Economic and Management StudiesJournalOpen access15 citations10.1108/ajems-12-2022-0492
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
2023Journal of Brand ManagementJournalSenior author6 citations10.1057/s41262-022-00295-5
Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana
2023International Review on Public and Nonprofit MarketingJournalOpen accessCorresponding9 citations10.1007/s12208-023-00370-w
The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours
2023Health Promotion InternationalJournal4 citations10.1093/heapro/daad150
Understanding entrepreneurship behaviour among the youth: a behavioural change theory perspective
2023International Journal of Management and Enterprise DevelopmentJournal3 citations10.1504/ijmed.2023.128163
Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective
2022Social Marketing QuarterlyJournalFirst authorCorresponding16 citations10.1177/15245004221134208
Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana
2022Journal of Nonprofit & Public Sector MarketingJournalFirst authorCorresponding4 citations10.1080/10495142.2022.2133064
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
2022Journal of Social MarketingJournalFirst author7 citations10.1108/jsocm-12-2021-0270
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective
2022Journal of Social MarketingJournalFirst author6 citations10.1108/jsocm-03-2021-0049