Sayibu Ibrahim Nnindini

ORCID, self-asserted

ORCID 0000-0003-1860-450X

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

10 works in the graph, newest first.

The Nexus Between the Nature of Firms and Export Performance: The Mediating Role of Response Mechanism
2026Thunderbird International Business ReviewJournalFirst authorCorresponding0 citations10.1002/tie.70114
Revisiting the voter as consumer analogy: an examination of Ghanaian voters decision-making process
2025Cogent Social SciencesJournalOpen accessFirst authorCorresponding2 citations10.1080/23311886.2025.2488123
New product development capabilities and SMEs' financial performance: the moderating role of innovation orientation
2025EuroMed J of ManagementJournalSenior author0 citations10.1504/emjm.2025.151012
Describing brown as green: an examination of the relationship between greenwashing and consumer negative emotive outcomes
2024Cogent Business & ManagementJournalOpen accessFirst author18 citations10.1080/23311975.2024.2367781
Customer satisfaction of online purchases and repurchase intentions: the moderating role of return services
2024The International Review of Retail Distribution and Consumer ResearchJournalCorresponding5 citations10.1080/09593969.2024.2370257
Trading salespersons for social media tools; a critical examination of social media tools deployment in the sales process of SMEs in Ghana
2024Cogent Business & ManagementJournalOpen accessFirst authorCorresponding2 citations10.1080/23311975.2024.2438944
Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret
2024Cogent Business & ManagementJournalOpen accessSenior author3 citations10.1080/23311975.2024.2381865
Innovation orientation and firms’ financial performance: The moderating role of new product development
2023Cogent Business & ManagementJournalOpen access8 citations10.1080/23311975.2023.2292525
Social Marketing: Using the Theory of Planned Behaviour to Predict Open Defecation Free Behaviour Among Households in Ghana
2023Social Marketing QuarterlyJournalOpen accessFirst authorCorresponding6 citations10.1177/15245004231186955
Consumer Loyalty and Brand Marketing Programs in an Emerging Economy: Evidence from the Automobile Industry
2022Information Management and Business ReviewJournalOpen accessFirst author4 citations10.22610/imbr.v13i4(i).3230