Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Consumer Loyalty and Brand Marketing Programs in an Emerging Economy: Evidence from the Automobile Industry

2022Information Management and Business ReviewJournalOpen access

10.22610/imbr.v13i4(i).3230 Full text4 citations

Authors

2 authors across 2 institutions in 1 country.

Sayibu Ibrahim NnindiniFirst author
- University of Ghana (GH)
Justice Boateng DankwahSenior author
- University of Energy and Natural Resources (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Customer Service Quality and Loyaltylevel 3 · 0.96
Digital Marketing and Social Medialevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Information Management and Business Review · 4 citations
https://openalex.org/W4220838021

Consumer Loyalty and Brand Marketing Programs in an Emerging Economy: Evidence from the Automobile Industry · Sankore