Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret
2024Cogent Business & ManagementJournalOpen access
10.1080/23311975.2024.2381865Full text3 citations
2024Cogent Business & ManagementJournalOpen access
10.1080/23311975.2024.2381865Full text3 citations
3 authors across 2 institutions in 1 country.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · Cogent Business & Management · 3 citations
https://openalex.org/W4401160692