Edim Eka James

ORCID, self-asserted

ORCID 0000-0002-1728-3831

Publications

Citations

170

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

34 works in the graph, newest first.

Exploring Scholarly Debates on the Disciplinary Nature of Marketing
2026African Journal of Humanities and Contemporary Education ResearchJournalOpen access0 citations10.62154/ajhcer.2026.022.01015
WORD-OF-MOUTH COMMUNICATIONS AND CUSTOMERS’ ADOPTION OF MOBILE FINTECH SERVICES IN CALABAR, CROSS RIVER STATE, NIGERIA
2026GOMBE JOURNAL OF ADMINISTRATION AND MANAGEMENT (GJAM)JournalOpen access0 citations10.64290/gjam.v8i1.1504
Foreign Market Networks and Export of Raw Cashew Nuts in Nigeria: The Moderating Role of Product Quality
2026Journal of Business Development and Management ResearchJournalOpen accessFirst author0 citations10.70382/ajbdmr.v11i7.072
Glocal Marketing Strategies and Customer Patronage in Chain Restaurants: The Moderating Role of Trust
2026Journal of Business Development and Management ResearchJournalOpen access0 citations10.70382/ajbdmr.v11i7.073
Effects of AI-Driven Customer Service on Customer Loyalty Among Mobile Fintech Users in Calabar, Nigeria
2026Journal of Business Development and Management ResearchJournalOpen accessSenior author0 citations10.70382/ajbdmr.v12i7.089
Determinants of Travel App Adoption Among Non-English-Speaking Foreign Tourists in Nigeria: A UTAUT-Based Analysis
2026Journal of Business Development and Management ResearchJournalOpen access0 citations10.70382/ajbdmr.v12i7.088
A Principal Component Analysis of the Factors Influencing University Students' Trust in AI-Based Educational Technologies
2025African Journal of Advances in Science and Technology ResearchJournalOpen accessFirst author2 citations10.62154/ajastr.2025.018.010691
Relationship marketing and customer retention in Hong Kong’s dynamic retail market
2025International Journal of Management & Entrepreneurship ResearchJournalOpen accessSenior author0 citations10.51594/ijmer.v7i8.2001
Exploring the dynamics of product quality and failures in export trade: A systematic literature review
2024International Journal of Science and Research ArchiveJournalOpen accessFirst authorCorresponding2 citations10.30574/ijsra.2024.12.2.1201
Logistics Service Recovery and Customer Retention in the Construction Aggregates Industry in Cross River State
2024AKSU Journal of Management SciencesJournalOpen accessSenior author2 citations10.61090/aksujomas.9105
Hybrid Distribution Model and Market Penetration of Consumer Electronics in Nigeria
2024African Journal of Humanities and Contemporary Education ResearchJournalOpen access1 citations10.62154/mmqbq990
A Qualitative Analysis of the Socio-cultural Barriers to Intra-African Trade: Evidence from Nigerian Exporters
2024Journal of EcohumanismJournalOpen accessFirst author1 citations10.62754/joe.v3i8.5172
Entry-Level Export Strategies in Developing African Countries
2024African Journal of Humanities and Contemporary Education ResearchJournalOpen access0 citations10.62154/e6hs6j95
Physical Distribution Strategies and the Marketing Performance of Bottled Water Companies in Calabar, Nigeria
2024Gusau International Journal of Management and Social SciencesJournalOpen accessSenior author0 citations10.57233/gijmss.v7i1.05
LOGISTICS SERVICE RECOVERY AND CUSTOMER RETENTION IN THE CONSTRUCTION AGGREGATES INDUSTRY IN CROSS RIVER STATE
2024GOMBE JOURNAL OF ADMINISTRATION AND MANAGEMENT (GJAM)JournalOpen accessSenior author0 citations10.64290/gjam.v6i2.1159
Marketing Information System (MKIS) and Optimization of Banking Service Delivery
2023African Journal of Accounting and Financial ResearchJournalOpen accessCorresponding11 citations10.52589/ajafr-xrygqlv3
Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry
2023JournalOpen accessFirst author12 citations10.52589/rjhtm-w5dtneuv
Appraisal of Major Factors Inhibiting the Internationalization of Small and Medium-Sized Agricultural Exporters in Nigeria
2023African Journal of Agriculture and Food ScienceJournalOpen accessSenior author7 citations10.52589/ajafs-tygmfswo
Word-of-Mouth Communication and Customer Patronage Behaviour Towards Smartphones
2023International Journal of Entrepreneurship and Business InnovationJournalOpen access3 citations10.52589/ijebi-ibjmwrb6
Airline Service Quality and Passengers’ Loyalty in the Nigerian Civil Aviation Sector
2023JournalOpen accessFirst authorCorresponding3 citations10.52589/rjhtm-kr9m4jrs
Positive Psychology and Its Application in Marketing: An Appraisal
2023Journal of Psychology and Behavior StudiesJournalOpen access2 citations10.32996/jpbs.2023.3.2.6
Packaging Attributes and Consumers' Patronage of Milk Products
2023African Journal of Economics and Sustainable DevelopmentJournalOpen accessCorresponding1 citations10.52589/ajesd-wdo0xlde
Customer Service Delivery and Corporate Efficiency of Deposit Money Banks
2023African Journal of Accounting and Financial ResearchJournalOpen accessCorresponding1 citations10.52589/ajafr-8fmq0kxk
Personal selling and the marketing of industrial products in Nigeria
2023Open Access Research Journal of Multidisciplinary StudiesJournalOpen access0 citations10.53022/oarjms.2023.6.2.0047
SOCIOLOGICAL FACTORS AND CONSUMER BUYING BEHAVIOUR TOWARDS FASHION CLOTHING
2022International Journal of Applied Research in Social SciencesJournalOpen access20 citations10.51594/ijarss.v4i2.305
Logistics Management and Marketing Performance of Small and Medium-Sized Manufacturing Firms
2022International Journal of Entrepreneurship and Business InnovationJournalOpen accessFirst author17 citations10.52589/ijebi-d1d3kf26
Service quality delivery and consumers’ choice of fast-food outlets
2022International Research Journal of Management IT and Social SciencesJournalOpen accessSenior authorCorresponding16 citations10.21744/irjmis.v9n2.2038
Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)
2022International Research Journal of Management IT and Social SciencesJournalOpen accessCorresponding16 citations10.21744/irjmis.v9n2.2011
MARKETING STRATEGIES AND PASSENGERS' ADOPTION OF RIDE-HAILING SERVICES
2022International Journal of Management & Entrepreneurship ResearchJournalOpen access13 citations10.51594/ijmer.v4i1.288
E-SERVICESCAPE AND CUSTOMER PATRONAGE OF INTERNET BANKING IN DEPOSIT MONEY BANKS
2022Finance & Accounting Research JournalJournalOpen accessFirst author9 citations10.51594/farj.v4i2.315
CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES
2022International Journal of Applied Research in Social SciencesJournalOpen access8 citations10.51594/ijarss.v4i2.303
Public Relations Strategies and the Marketing Performance of Financial Service Providers
2022Quantitative Economics and Management StudiesJournalOpen accessSenior author10 citations10.35877/454ri.qems757
Enhancing Public Awareness of Lassa Fever Virus Through Publicity in Cross River State, Nigeria
2022International Journal of Public Health and PharmacologyJournalOpen accessFirst author7 citations10.52589/ijphp-lviflmlw
AFTER-SALE SERVICES AND SUBSCRIBERS' SATISFACTION WITH TERRESTRIAL TELEVISION SERVICE PROVIDERS
2022International Journal of Management & Entrepreneurship ResearchJournalOpen access6 citations10.51594/ijmer.v4i3.306