Obinna C. Ojiaku

ORCID, self-asserted

ORCID 0000-0001-9727-112X

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Affiliations

Every institution this scholar has appeared with on a work, by how many.

Publications

13 works in the graph, newest first.

The mediating effect of reviewers’ consensus on the association between webcare and customer behavioral intentions
2026Frontiers in ResearchJournalOpen accessFirst authorCorresponding0 citations10.71350/30624533133
Signaling Brand Reputation: The Role of Consumer Reviews, Corporate Response, and Trusts in Undifferentiated Service Setting
2026African Journal of Commercial StudiesJournalOpen accessFirst authorCorresponding0 citations10.59413/ajocs/v7.i2.17
Supply Chain Resilience and Performance of Small and Medium Enterprises (SMEs) in South-East Nigeria
2026Open Access Journal of Management Sciences ResearchJournalOpen accessSenior author0 citations10.46654/82ca8w32
Resilient Supply Chain Capabilities and SMEs Performance in South-East Nigeria
2026Open Access Journal of Business and EntrepreneurshipJournalOpen access0 citations10.46654/ppge2n18

Sustainable business practices and SMEs' performance: evidence from a Sub-Saharan African context

2026The Asian Journal of Professional and Business Studies/The Asian Journal of Professional & Business StudiesJournalOpen accessSenior author0 citations10.61688/ajpbs.v7i1.486

Perceived Risk, Benefit and Financial Technology Continued Usage Intention among Consumers in Anambra State, Nigeria

2026The Asian Journal of Professional and Business Studies/The Asian Journal of Professional & Business StudiesJournalOpen accessFirst author0 citations10.61688/ajpbs.v7i1.497

Role of Brand Familiarity on the Influence of Electronic Word-of-Mouth and Customers’ Behavioral Intentions

2024International Journal of Innovation and Technology ManagementJournalOpen accessFirst author2 citations10.1142/s0219877024500494

EFFECT OF SALESPERSON’S SERVICE BEHAVIOUR ON SALES PERFORMANCE IN THE B2B CONTEXT IN NIGERIA

2023European Journal of Management and Marketing StudiesJournalOpen accessFirst author2 citations10.46827/ejmms.v7i4.1399

PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT

2023International Journal of Business ReflectionsJournalOpen accessFirst authorCorresponding0 citations10.56249/ijbr.03.01.37