Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Role of Brand Familiarity on the Influence of Electronic Word-of-Mouth and Customers’ Behavioral Intentions

2024International Journal of Innovation and Technology ManagementJournalOpen access

10.1142/s0219877024500494 Full text2 citations

Authors

3 authors across 2 institutions in 2 countries.

Obinna C. OjiakuFirst author
- Nnamdi Azikiwe University (NG)
Ireneus Chukwudi Nwaizugbo
- Nnamdi Azikiwe University (NG)
Aihie OsarenkhoeSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Innovation and Technology Management · 2 citations
https://openalex.org/W4399429749

Role of Brand Familiarity on the Influence of Electronic Word-of-Mouth and Customers’ Behavioral Intentions · Sankore