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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY

2022Management & MarketingJournalOpen access

10.52846/mnmk.20.2.01 Full text9 citations

Authors

3 authors.

Chikaodili Peace ONUORAHFirst author
- Nnamdi Azikiwe University (NG)
Obinna C. Ojiaku
- Nnamdi Azikiwe University (NG)
as printed: Obinna Christian OJIAKU
Moses Chigbata OLISESenior authorCorresponding
- Nnamdi Azikiwe University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Management & Marketing · 9 citations
https://openalex.org/W4307999688

EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY · Sankore