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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Exploring social media branded customer experience and engagement

2025Strategy and LeadershipJournal

10.1108/sl-04-2025-0085 Full text2 citations

Authors

3 authors across 2 institutions in 2 countries.

Hayford AmegbeFirst authorCorresponding
- International University of Rabat (MA)
Innocent Senyo Kwasi Acquah
- University of Cape Coast (GH)
Charles HanuSenior author
- International University of Rabat (MA)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2025 · Strategy & Leadership · 2 citations
10.1108/sl-04-2025-0085
openalexseen September 9, 2026
2025 · Strategy and Leadership · 2 citations
https://openalex.org/W4413906367

Exploring social media branded customer experience and engagement · Sankore