Inyang B.I.

ORCID, self-asserted

ORCID 0000-0001-7013-9989

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

19 works in the graph, newest first.

Exploring Scholarly Debates on the Disciplinary Nature of Marketing
2026African Journal of Humanities and Contemporary Education ResearchJournalOpen accessSenior author0 citations10.62154/ajhcer.2026.022.01015
Foreign Market Networks and Export of Raw Cashew Nuts in Nigeria: The Moderating Role of Product Quality
2026Journal of Business Development and Management ResearchJournalOpen access0 citations10.70382/ajbdmr.v11i7.072
Glocal Marketing Strategies and Customer Patronage in Chain Restaurants: The Moderating Role of Trust
2026Journal of Business Development and Management ResearchJournalOpen accessFirst author0 citations10.70382/ajbdmr.v11i7.073
A Principal Component Analysis of the Factors Influencing University Students' Trust in AI-Based Educational Technologies
2025African Journal of Advances in Science and Technology ResearchJournalOpen accessSenior author2 citations10.62154/ajastr.2025.018.010691
Influencer Marketing and Consumers’ Purchase Behaviour Towards New Smartphone Brands
2024Advanced Journal of Science Technology and EngineeringJournalOpen access1 citations10.52589/ajste-zj9tsni7
Hybrid Distribution Model and Market Penetration of Consumer Electronics in Nigeria
2024African Journal of Humanities and Contemporary Education ResearchJournalOpen access1 citations10.62154/mmqbq990
Entry-Level Export Strategies in Developing African Countries
2024African Journal of Humanities and Contemporary Education ResearchJournalOpen access0 citations10.62154/e6hs6j95
Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry
2023JournalOpen accessSenior author12 citations10.52589/rjhtm-w5dtneuv
Appraisal of Major Factors Inhibiting the Internationalization of Small and Medium-Sized Agricultural Exporters in Nigeria
2023African Journal of Agriculture and Food ScienceJournalOpen accessFirst author7 citations10.52589/ajafs-tygmfswo
Word-of-Mouth Communication and Customer Patronage Behaviour Towards Smartphones
2023International Journal of Entrepreneurship and Business InnovationJournalOpen access3 citations10.52589/ijebi-ibjmwrb6
Airline Service Quality and Passengers’ Loyalty in the Nigerian Civil Aviation Sector
2023JournalOpen access3 citations10.52589/rjhtm-kr9m4jrs
Positive Psychology and Its Application in Marketing: An Appraisal
2023Journal of Psychology and Behavior StudiesJournalOpen access2 citations10.32996/jpbs.2023.3.2.6
Packaging Attributes and Consumers' Patronage of Milk Products
2023African Journal of Economics and Sustainable DevelopmentJournalOpen accessSenior author1 citations10.52589/ajesd-wdo0xlde
Customer Service Delivery and Corporate Efficiency of Deposit Money Banks
2023African Journal of Accounting and Financial ResearchJournalOpen access1 citations10.52589/ajafr-8fmq0kxk
Logistics Management and Marketing Performance of Small and Medium-Sized Manufacturing Firms
2022International Journal of Entrepreneurship and Business InnovationJournalOpen accessSenior author17 citations10.52589/ijebi-d1d3kf26
E-SERVICESCAPE AND CUSTOMER PATRONAGE OF INTERNET BANKING IN DEPOSIT MONEY BANKS
2022Finance & Accounting Research JournalJournalOpen accessSenior author9 citations10.51594/farj.v4i2.315
Public Relations Strategies and the Marketing Performance of Financial Service Providers
2022Quantitative Economics and Management StudiesJournalOpen accessFirst author10 citations10.35877/454ri.qems757
Enhancing Public Awareness of Lassa Fever Virus Through Publicity in Cross River State, Nigeria
2022International Journal of Public Health and PharmacologyJournalOpen access7 citations10.52589/ijphp-lviflmlw
AFTER-SALE SERVICES AND SUBSCRIBERS' SATISFACTION WITH TERRESTRIAL TELEVISION SERVICE PROVIDERS
2022International Journal of Management & Entrepreneurship ResearchJournalOpen accessFirst author6 citations10.51594/ijmer.v4i3.306