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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influencer Marketing and Consumers’ Purchase Behaviour Towards New Smartphone Brands

2024Advanced Journal of Science Technology and EngineeringJournalOpen access

10.52589/ajste-zj9tsni7 Full text1 citations

Authors

5 authors across 2 institutions in 2 countries.

Glory S. E.First author
Edim E. J.
Nneoyi Nnana Arikpo
- University of Calabar (NG)
as printed: Arikpo N. N.
Inyang B.I.
- University of Calabar (NG)
as printed: Inyang B. I.
Obi I. C.Senior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Advanced Journal of Science Technology and Engineering · 1 citations
https://openalex.org/W4391909288

Influencer Marketing and Consumers’ Purchase Behaviour Towards New Smartphone Brands · Sankore