Emmanuel Bruce

ORCID, self-asserted

ORCID 0000-0002-7811-0264

Publications

Citations

288

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

12 works in the graph, newest first.

Navigating moral and market realities: Sustainability strategies for ethical SMEs
2026Ethics & bioethicsJournalOpen access0 citations10.2478/ebce-2026-0003
A Consumption Value–Behavioural Model for Explaining Mobile Money Continuance Usage Intentions: Evidence From Ghana
2026Journal of Consumer BehaviourJournalSenior author0 citations10.1002/cb.70210
Examining the impact of social media usage on start-ups performance: Mediating role of brand image
2025PLoS ONEJournalOpen accessFirst authorCorresponding7 citations10.1371/journal.pone.0320133
Digital transformation in an emerging economy: exploring organizational drivers
2024Cogent Social SciencesJournalOpen accessSenior author53 citations10.1080/23311886.2024.2302217
Influence of Green Human Resource Management on firm’s environmental performance: Green Employee Empowerment as a mediating factor
2024PLoS ONEJournalOpen accessCorresponding49 citations10.1371/journal.pone.0293957
Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory
2024Cogent Social SciencesJournalOpen access34 citations10.1080/23311886.2024.2318878
Reassessing the impact of social media on healthcare delivery: insights from a less digitalized economy
2024Cogent Public HealthJournalOpen accessFirst author13 citations10.1080/27707571.2023.2301127
Revisiting the Facilitators of Social Media Adoption within the Tourism Sector: An Empirical Investigation in an Emerging Economy
2024Current Social SciencesJournalOpen accessSenior author0 citations10.2174/012772316x300254240820204334
Social media adoption in smes sustainability: evidence from an emerging economy
2023Cogent Business & ManagementJournalOpen access48 citations10.1080/23311975.2023.2183573
Social media integration: An opportunity for SMEs sustainability
2023Cogent Business & ManagementJournalOpen accessFirst author48 citations10.1080/23311975.2023.2173859
Driving factors to competitive sustainability of SMEs in the tourism sector: An introspective analysis
2023Cogent Business & ManagementJournalOpen access29 citations10.1080/23311975.2022.2163796
Impact of social media on start-up survival: Qualitative evidence from Ghana
2022JournalOpen accessFirst author7 citations10.31039/jomeino.2022.6.2.4