Samuel Affran

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Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

11 works in the graph, newest first.

From social entrepreneurial education: how self-efficacy and family support shape youth entrepreneurial intentions
2026Cogent EducationJournalOpen access1 citations10.1080/2331186x.2026.2657076
Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier
2026Journal of Electronic Business & Digital EconomicsJournalOpen accessSenior author0 citations10.1108/jebde-01-2026-0001
Building bridges to sustainable industry in emerging economies: the role of CEO trust and organizational commitment to global partnerships in advancing SDG 9
2026Future Business JournalJournalOpen access0 citations10.1186/s43093-026-00841-6
Digital visual tools and institutional policy in driving sustainable competitive advantage
2026Discover EducationJournalOpen accessFirst authorCorresponding0 citations10.1007/s44217-026-01574-y
Revolutionizing African healthcare: harnessing co-creation, patient empowerment, and future thinking for patient outcomes
2026Frontiers in Health ServicesJournalOpen accessSenior author0 citations10.3389/frhs.2026.1849774
CUSTOMER RELATIONSHIP MANAGEMENT AND BANK PROFITABILITY: THE ROLES OF TOP MANAGEMENT SATISFACTION AND EMPLOYEE ATTITUDE
2025International Journal of Social Sciences and Management ReviewJournalOpen accessFirst author2 citations10.37602/ijssmr.2025.8314
Sustainability-driven governance through green political marketing in developing countries
2025Discover EnvironmentJournalOpen accessFirst author1 citations10.1007/s44274-025-00407-3
From passion to purchase: unpacking the mediating effects of practical need and convenience in the context of local rice consumption
2025SN Business & EconomicsJournalFirst author0 citations10.1007/s43546-025-00884-x
Moderating role of material inducements on the relationship between psychological factors and the vote in Ghana
2025International Review on Public and Nonprofit MarketingJournal0 citations10.1007/s12208-025-00451-y
The Role of CEO Trust and Organizational Commitment in Advancing Sustainable Development Goal 9: Evidence From SMEs in Ghana
2025Sustainable DevelopmentJournalFirst author0 citations10.1002/sd.70384
Examining the moderating role of technological resources on marketing innovation and family business sustainability
2024IIMBG Journal of Sustainable Business and InnovationJournalOpen accessFirst author2 citations10.1108/ijsbi-01-2024-0003