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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier

2026Journal of Electronic Business & Digital EconomicsJournalOpen access

10.1108/jebde-01-2026-0001 Full text0 citations

Authors

2 authors across 2 institutions in 1 country.

Edward DuncanFirst author
- University of Professional Studies (GH)
as printed: Ebenezer Arthur Duncan
Samuel AffranSenior author
- University of Education, Winneba (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Privacy, Security, and Data Protectionlevel 3 · 0.35
Technology Adoption and User Behaviourlevel 3 · 0.16
COVID-19 Digital Contact Tracinglevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Journal of Electronic Business & Digital Economics · 0 citations
https://openalex.org/W7154602985

Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier · Sankore