Bolajoko Dixon-Ogbechi

ORCID, self-asserted

ORCID 0000-0002-7606-1761

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

7 works in the graph, newest first.

Shift from Marketing Mix to Relationship Marketing and Performance of Nigerian Banks
2026AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.11316
DETERMINING THE RELATIVE IMPORTANCE OF CORPORATE GOVERNANCE FRAMEWORK ELEMENTS FOR TECHNOLOGY FIRMS IN NIGERIA USING THE ANALYTIC HIERARCHY PROCESS MODEL
2024ISAHP proceedingsPublicationOpen accessSenior author0 citations10.13033/isahp.y2024.024
Effects of e-marketing on customers patronage of commercial banks, a study of Guaranty Trust Holding Company PLC, Lagos
2022Economía & NegociosJournalOpen accessSenior author1 citations10.33326/27086062.2022.2.1356
INSTANT REBATE COUPON AND ITS INFLUENCE IN ONLINE CONSUMER PURCHASE INTENT AMONG UNIVERSITY STUDENTS IN NIGERIA
2022Journal of Social SciencesJournalOpen accessFirst author0 citations10.52326/jss.utm.2022.5(2).05
Market Segmentation and Competitive Advantage in Nigerian Telecommunications
2022Management Journal of Sustainable Business and Management Solutions in Emerging EconomiesJournalOpen access0 citations10.7595/management.fon.2022.0002
Application of Commodity School of Marketing Thought to Electronic Retailing in Nigeria: A Case Study of Jumia
2022Economic Insights – Trends and ChallengesJournalOpen accessFirst author0 citations10.51865/eitc.2022.02.07
APPLICATION OF THE AHP MODEL TO INVESTIGATE CRITICAL FACTORS FOR MILLENNIALS ONLINE RETAILING REPURCHASE AND SWITCHING BEHAVIOUR IN LAGOS METROPOLIS
2022ISAHP proceedingsPublicationOpen accessFirst author0 citations10.13033/isahp.y2022.016