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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Shift from Marketing Mix to Relationship Marketing and Performance of Nigerian Banks

2026AKSU Journal of Management SciencesJournalOpen access

10.61090/aksujomas.11316 Full text0 citations

Authors

2 authors.

Augusta Ebere IBEZEFirst author
- University of Lagos (NG)
Bolajoko Dixon-OgbechiSenior author
- University of Lagos (NG)
as printed: Bolajoko N. DIXON-OGBECHI

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 0.51
Marketing and Advertising Strategieslevel 3 · 0.05
Organizational Leadership and Management Strategieslevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · AKSU Journal of Management Sciences · 0 citations
https://openalex.org/W7167742735

Shift from Marketing Mix to Relationship Marketing and Performance of Nigerian Banks · Sankore