Agu Godswill Agu

ORCID, self-asserted

ORCID 0000-0002-7050-9430

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

22 works in the graph, newest first.

Digital trust as a bridge: linking responsible AI and technological responsibility to customer loyalty among Nigerian student digital banking users
2026Society and Business ReviewJournalFirst author0 citations10.1108/sbr-03-2026-0083
Entrepreneurship for Climate Change Mitigation and Adaptation in Nigeria and Ghana: Motivations, Challenges and Policy Implications
2025Climate change managementBook ChapterFirst authorCorresponding0 citations10.1007/978-3-031-85217-6_16
Indigenous Igbo Entrepreneurship Scheme: Relevance, Restraints, and Remedies
2025BusinessesJournalOpen accessFirst author3 citations10.3390/businesses5010009
E-Marketing Model For A Globally Competitive Micro, Small And Medium-Sized Enterprise Sector: Insights From Nigeria
2025Marketing and Business StrategyJournalOpen access0 citations10.58777/mbs.v2i2.439
Cooperative Farming for Agricultural Produce Export in the Southeast Region of Nigeria: Problems and Prospects
2025JournalOpen accessSenior author0 citations10.56557/ajefm/2025/v7i1307
Big Five Personality Traits and Entrepreneurial Intention of University Lecturers in Nigeria
2025JournalOpen accessFirst author0 citations10.56557/ajefm/2025/v7i1308
Moderating Role of Government Effectiveness on the Link between Economic Policy Uncertainty and Entrepreneurship Development in Nigeria
2025Journal of Finance and EconomicsJournalOpen accessSenior author0 citations10.12691/jfe-13-3-4
Linking ethical influence of pentecostal beliefs and environmental consciousness in a developing country
2025Discover SustainabilityJournalOpen accessFirst author0 citations10.1007/s43621-025-02231-4
Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness
2025Italian Journal of MarketingJournalFirst authorCorresponding0 citations10.1007/s43039-025-00125-x
Digital Pentepreneurship in Nigeria: Challenges and Opportunities
2024Contributions to management scienceBook ChapterFirst author3 citations10.1007/978-3-031-58359-9_8
Women Entrepreneurship Development During COVID-19 Pandemic
2024JWEEJournalOpen accessFirst author2 citations10.28934/jwee24.12.pp227-247
Dimensions of Sustainability Consciousness Among Business Students: Exploring the Contributions of Business Schools in Nigeria
2024World sustainability seriesBook ChapterFirst authorCorresponding1 citations10.1007/978-3-031-49853-4_24
Digital Pentecostal Entrepreneurship Strategies and Motivations in Nigeria: A Qualitative Exploration
2024Contributions to management scienceBook ChapterFirst authorCorresponding1 citations10.1007/978-3-031-58359-9_9
Impact of Power Supply on the Performance Nigerian Manufacturing Sector: 1999-2018
2024European Journal of Business and ManagementJournalOpen accessCorresponding0 citations10.7176/ejbm/16-3-10
Drivers of religious entrepreneurial behaviour among Pentecostal pastors: push-pull-mooring theory and theory of planned behaviour
2023Small Enterprise ResearchJournalFirst authorCorresponding9 citations10.1080/13215906.2023.2231408
16 Marketing Innovation Drivers: Toward Reusing and Recycling
2023Book ChapterOpen accessSenior author2 citations10.1515/9783110795431-016
Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption
2022SustainabilityJournalOpen accessFirst authorCorresponding19 citations10.3390/su14138077
Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative
2022Journal of Marketing for HIGHER EDUCATIONJournalFirst authorCorresponding11 citations10.1080/08841241.2022.2101171
The role of universities in scaling up informal entrepreneurship
2022Industry and Higher EducationJournalSenior authorCorresponding20 citations10.1177/09504222221101548
Recovery Strategies of a Micro Restaurant in Nigeria: Implications on Customer Satisfaction and Loyalty
2022Journal of African BusinessJournalFirst authorCorresponding6 citations10.1080/15228916.2022.2087442
Drivers of Customer Loyalty in the Downstream Petroleum Sub-Sector in Nigeria
2022ARRUS Journal of Social Sciences and HumanitiesJournalOpen accessSenior author2 citations10.35877/soshum734
Drivers of Customer Switching Behaviour in the Nigerian Road Transport Industry
2022Daengku Journal of Humanities and Social Sciences InnovationJournalOpen accessSenior author0 citations10.35877/454ri.daengku729