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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness

2025Italian Journal of MarketingJournal

10.1007/s43039-025-00125-x Full text0 citations

Authors

7 authors across 4 institutions in 3 countries.

Agu Godswill AguFirst authorCorresponding
- Abia State University (NG)
as printed: Godswill Agu Agu
Nnamdi O. Madichie
Sunday Chizobam Onyeokoro
- Abia State University (NG)
Gazie S. Okpara
- Abia State University (NG)
Onwubiko Ngozi Dike
- Rhema University (NG)
Omotosho Daniel T
as printed: Tade Daniel Omotosho
Clara MargaçaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.87
Digital Marketing and Social Medialevel 3 · 0.04
Corporate Identity and Reputationlevel 3 · 0.01

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Italian Journal of Marketing · 0 citations
https://openalex.org/W7116655785

Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness · Sankore