Balogun Mustapha Tosin

ORCID, self-asserted

ORCID 0000-0003-3939-0192

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

11 works in the graph, newest first.

Influence of Brand Image on Fashion Purchase Decisions among Gen Z Students at Lagos State University
2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen access0 citations10.5281/zenodo.18497268
Influence of Brand Image on Fashion Purchase Decisions among Gen Z Students at Lagos State University
2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen access0 citations10.5281/zenodo.18497267
Revisiting the real earnings management and corporate performance nexus: new insights from Eisenegger and Imhof's reputation theory
2026Journal of Accounting in Emerging EconomiesJournal0 citations10.1108/jaee-12-2025-0730
Influence of Brand Image on Fashion Purchase Decisions among Gen Z Students at Lagos State University
2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen access0 citations10.5281/zenodo.21608271
Customer Relationship Marketing and Organizational Performance in the Nigerian Telecom Industry
2025Lapai Journal of EconomicsJournalOpen access0 citations10.4314/lje.v8i2.10
Corporate Reputation of Higher Educational Institution (HEI): A Study of Selected Universities in Lagos State, Nigeria
2025Lapai Journal of EconomicsJournalOpen accessFirst author0 citations10.4314/lje.v8i2.13
Efectos del valor de la marca de servicios en un marca de comida rápida en Nigeria.
2023IROCAMM-International Review Of Communication And Marketing MixJournalOpen access2 citations10.12795/irocamm.2023.v06.i02.05
Word – of – Mouth Communication and Brand Equity: Analysis of a Health Service Organisation
2023LASU Journal of Employment Relations & Human Resource ManagementJournalOpen accessFirst author2 citations10.36108/ljerhrm/3202.04.0190
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
2022IROCAMM-International Review Of Communication And Marketing MixJournalOpen accessSenior author8 citations10.12795/irocamm.2022.v05.i02.07
RISK MANAGEMENT TECHNIQUES AND INSURANCE BUYING BEHAVIOUR: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES IN LAGOS, NIGERIA
2022LASU Journal of Employment Relations & Human Resource ManagementJournalOpen accessSenior author2 citations10.36108/ljerhrm/2202.03.0181
BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY
2022Management & MarketingJournalOpen accessFirst author1 citations10.52846/mnmk.20.1.03