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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Word – of – Mouth Communication and Brand Equity: Analysis of a Health Service Organisation

2023LASU Journal of Employment Relations & Human Resource ManagementJournalOpen access

10.36108/ljerhrm/3202.04.0190 Full text2 citations

Authors

2 authors across 2 institutions in 2 countries.

Balogun Mustapha TosinFirst author
- Lagos State University (NG)
as printed: Mustapha Tosin Balogun
Abigail Olawale OluwaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.97
Organizational Leadership and Management Strategieslevel 3 · 0.94
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · LASU Journal of Employment Relations & Human Resource Management · 2 citations
https://openalex.org/W4385422053

Word – of – Mouth Communication and Brand Equity: Analysis of a Health Service Organisation · Sankore