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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Celebrity Characteristics and Customer Patronage of Betking Nigeriain Akwa Ibom State

2025AKSU Journal of Management SciencesJournalOpen access

10.61090/aksujomas.2025.10215 Full text0 citations

Authors

3 authors.

Edidiong E. PhilipFirst author
- Akwa Ibom State University (NG)
Aniebiet Etuk
- Akwa Ibom State University (NG)
as printed: Aniebiet J. Etuk
Imoh C. UFORDSenior author
- Akwa Ibom State University (NG)
as printed: Imoh C. Uford

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.54
Marketing and Advertising Strategieslevel 3 · 0.12
Media, Gender, and Advertisinglevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · AKSU Journal of Management Sciences · 0 citations
https://openalex.org/W7167663846

Celebrity Characteristics and Customer Patronage of Betking Nigeriain Akwa Ibom State · Sankore