Celebrity endorsement and brand marketing performance in Nigeria using Globacom as a case study
2025World Journal of Advanced Research and ReviewsJournalOpen access
10.5281/zenodo.17606557Full text0 citations
2025World Journal of Advanced Research and ReviewsJournalOpen access
10.5281/zenodo.17606557Full text0 citations
12 authors across 6 institutions in 2 countries.
as printed: Yusuff, Taofiq Olasunkanmi
as printed: Yusuff, Taofiq Olasunkanmi
as printed: Faruna, Husseini Abalaka
as printed: Nkwa, Iheanyichukwu Emmanuel
as printed: Adewumi, John Oluwademilade
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · World Journal of Advanced Research and Reviews · 0 citations
https://openalex.org/W7105790976