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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The effect of advertising on sales turnover: A Case Study of MTN Nigeria

2025World Journal of Advanced Research and ReviewsJournalOpen access

10.30574/wjarr.2025.26.3.2293 Full text0 citations

Authors

9 authors across 5 institutions in 3 countries.

Ugowe Samson OmoruyiFirst author
Taofiq Olasunkanmi YusuffCorresponding
- Yaba College of Technology (NG)
Taofiq Olasunkanmi YusuffCorresponding
- Yaba College of Technology (NG)
Tunde Omololu Magbadelo
John Oluwademilade Adewumi
- Nasarawa State University (NG)
Quadri Ige Adeshola
Quadri Ige Adeshola
Isaiah Osaze OmonfomhanSenior author
- University of Benin (NG)
Isaiah Osaze OmonfomhanSenior author
- University of Benin (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.84
Leadership and Management in Organizationslevel 3 · 0.76
Business Strategies and Management Researchlevel 3 · 0.74

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · World Journal of Advanced Research and Reviews · 0 citations
https://openalex.org/W4411500260

The effect of advertising on sales turnover: A Case Study of MTN Nigeria · Sankore