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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Celebrity Expertise and Congruence on Consumer Purchase Intentions: Evidence by Nigerian Mobile Telecommunication Companies

2023International Journal of Professional Business ReviewJournalOpen access

10.26668/businessreview/2023.v8i12.3780 Full text2 citations

Authors

8 authors.

Onu ChristopherFirst author
- Babcock University (NG)
as printed: Christopher Aja Onu
Jude Chekwume Nwaulune
- Babcock University (NG)
Emmanuel Agu
- Babcock University (NG)
Ayodeji G. Bamidele
- Babcock University (NG)
as printed: Ayodeji Bamidele
Olawale Lola Adetunji
Nwankwere Idowu
- Babcock University (NG)
as printed: Idowu Aderonke Nwankwere
Ayeni David
as printed: David Ayeni
Rufai IsmailSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Professional Business Review · 2 citations
https://openalex.org/W4389848382

Celebrity Expertise and Congruence on Consumer Purchase Intentions: Evidence by Nigerian Mobile Telecommunication Companies · Sankore