Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Evaluating the connection between customer satisfaction and strategic integrated marketing communication in Africa: The mediating role of customer expectation in Ghanaian banks

2025African Quarterly Social Science ReviewJournalOpen access

10.51867/aqssr.2.4.28 Full text0 citations

Authors

6 authors across 3 institutions in 1 country.

Vivian Teiko AzorFirst author
- Ghana Communication Technology University (GH)
Godfry Adda
- Ho Technical University (GH)
- Bolgatanga Technical University (GH)
as printed: Godfrey Adda
Michael Yipake Banseh
- Ghana Communication Technology University (GH)
Esther Asiedu
- Ghana Communication Technology University (GH)
Emelia Amoako Asiedu
- Ghana Communication Technology University (GH)
Ebenezer MalcalmSenior author
- Ghana Communication Technology University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.96
Customer Service Quality and Loyaltylevel 3 · 0.00
Management and Marketing Educationlevel 3 · 0.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · African Quarterly Social Science Review · 0 citations
https://openalex.org/W4415849506

Evaluating the connection between customer satisfaction and strategic integrated marketing communication in Africa: The mediating role of customer expectation in Ghanaian banks · Sankore