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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising

2024Innovative MarketingJournalOpen access

10.21511/im.20(3).2024.17 Full text2 citations

Authors

4 authors.

Emmanuel O. AjikeFirst author
- Babcock University (NG)
Jeremiah A. Aderimiki
- Babcock University (NG)
Ayodeji G. Bamidele
- Babcock University (NG)
Nwankwere IdowuSenior author
- Babcock University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Innovative Marketing · 2 citations
https://openalex.org/W4402235574

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising · Sankore