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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Marketing strategies and consumers purchasing behaviour in Ghana: A case of Nestle Ghana Limited · Sankore

Marketing strategies and consumers purchasing behaviour in Ghana: A case of Nestle Ghana Limited

2022AFRICAN JOURNAL OF BUSINESS MANAGEMENTJournalOpen access

10.5897/ajbm2021.9335 Full text3 citations

Authors

3 authors across 3 institutions in 1 country.

Eric GonuFirst authorCorresponding
- University of Cape Coast (GH)
Mary Asare-Larbi
- University for Development Studies (GH)
Mutari Abdul-RahmanSenior author
- Tamale Teaching Hospital (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Organizational and Employee Performancelevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2022 · African Journal of Business Management · 1 citations
10.5897/ajbm2021.9335
openalexseen September 5, 2026
2022 · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 3 citations
https://openalex.org/W4283262172