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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective · Sankore

The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective

2024Journal of African BusinessJournal

10.1080/15228916.2024.2361406 Full text3 citations

Authors

5 authors across 5 institutions in 3 countries.

George Kofi AmoakoFirst author
- Durban University of Technology (ZA)
as printed: George Amoako
Paul Omari
- University of Professional Studies (GH)
Hayford Amegbe
- Durban University of Technology (ZA)
- Dominion University College (GH)
George Cudjoe AgbemabieseCorresponding
- University of Professional Studies (GH)
Thurasamy RamayahSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2024 · Journal of African Business · 3 citations
https://openalex.org/W4399385430