Obiajulu, Chinonso Benjamin

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Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

8 works in the graph, newest first.

Exploring pricing strategies and their impact on financial performance of SMEs in Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718440
The influence of internal and external factors on pricing decision-making in Nigerian SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718419
Effect of distribution channels on market penetration: A case study of Nestlé Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718472
The influence of internal and external factors on pricing decision-making in Nigerian SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718418
Effect of distribution channels on market penetration: A case study of Nestlé Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718473
Exploring pricing strategies and their impact on financial performance of SMEs in Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718441
Pricing transparency and innovative pricing models: Driving customer trust and retention in SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17784879
Pricing transparency and innovative pricing models: Driving customer trust and retention in SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17784878