Chinonso Benjamin Obiajulu

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Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

12 works in the graph, newest first.

Exploring pricing strategies and their impact on financial performance of SMEs in Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst authorCorresponding1 citations10.30574/wjarr.2025.27.2.2922
Effect of distribution channels on market penetration: A case study of Nestlé Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst authorCorresponding0 citations10.30574/wjarr.2025.27.2.2923
The influence of internal and external factors on pricing decision-making in Nigerian SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst authorCorresponding0 citations10.30574/wjarr.2025.27.2.2921
Pricing transparency and innovative pricing models: Driving customer trust and retention in SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst authorCorresponding0 citations10.30574/wjarr.2025.27.3.2924
Exploring pricing strategies and their impact on financial performance of SMEs in Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718440
The influence of internal and external factors on pricing decision-making in Nigerian SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718419
Effect of distribution channels on market penetration: A case study of Nestlé Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718472
The influence of internal and external factors on pricing decision-making in Nigerian SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718418
Effect of distribution channels on market penetration: A case study of Nestlé Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718473
Exploring pricing strategies and their impact on financial performance of SMEs in Nigeria
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17718441
Pricing transparency and innovative pricing models: Driving customer trust and retention in SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17784879
Pricing transparency and innovative pricing models: Driving customer trust and retention in SMEs
2025World Journal of Advanced Research and ReviewsJournalOpen accessFirst author0 citations10.5281/zenodo.17784878