Ekwunife Okafor

ORCID, self-asserted

ORCID 0000-0001-8018-8258

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

8 works in the graph, newest first.

Artificial Intelligence Driven Personalisation and Online Purchase Intention: The Mediating Role of Consumer Awareness and the Influence of Consumer Attitude toward AI in an Emerging Market
2026International Journal of Research and Innovation in Social ScienceJournalOpen accessFirst author0 citations10.47772/ijriss.2026.1015ec00005
ARTIFICIAL INTELLIGENCE AND ONLINE SHOPPING BEHAVIOUR IN EMERGING MARKETS: EVIDENCE FROM DIGITAL TRUST, ATTITUDE, AND CONSUMER AWARENESS IN SOUTH-EAST NIGERIA
2026BookOpen accessFirst author0 citations10.66669/cineforum.v66is1.915
Transformative Influence of Online Marketing on the Growth and Success of Small and Medium-Scale Enterprises in Anambra State, Nigeria
2025Book ChapterFirst author0 citations10.9734/bpi/nabme/v1/3839
Monetary policies and economic management: Evidence from Sub-Saharan Africa
2024Journal of Governance and Accountability StudiesJournalOpen access4 citations10.35912/jgas.v3i2.1911
IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN ANAMBRA STATE
2023International Journal of Management & Entrepreneurship ResearchJournalOpen accessSenior author3 citations10.51594/ijmer.v5i8.518
ORGANIZATIONAL SUPPORT PERCEPTION AS A DETERMINANT FOR EMPLOYEE ENGAGEMENT
2023International Journal of Management & Entrepreneurship ResearchJournalOpen accessFirst author0 citations10.51594/ijmer.v5i7.513
Predictors of intention to adopt fintech among digitally active customers in Nigeria
2022International Journal of Research in Business and Social Science (2147-4478)JournalOpen accessSenior author7 citations10.20525/ijrbs.v11i10.2196
Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria
2022European Journal of Business and Innovation ResearchJournalOpen accessSenior author6 citations10.37745/ejbir.2013/vo10.n6pp3470