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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Effect of Integrated Marketing Communication on Brand Recognition of Upscale Hotels in Ghana

2025Journal of Business SectorsJournalOpen access

10.62222/coje8404 Full text3 citations

Authors

5 authors across 5 institutions in 3 countries.

Richmond SakyiFirst author
- Kwame Nkrumah University of Science and Technology (GH)
- Ho Technical University (GH)
Cornelius Tengan
- University of Pretoria (ZA)
- Ho Technical University (GH)
Bright Ahlijah
- Ho Technical University (GH)
Abdul Bashiru Jibril
Georgina DadsonSenior author
- Takoradi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · Journal of Business Sectors · 3 citations
https://openalex.org/W4410093124

Effect of Integrated Marketing Communication on Brand Recognition of Upscale Hotels in Ghana · Sankore