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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Relying on what they know: marketing communication tools and female entrepreneurs in developing countries

2025Journal of Research in Marketing and EntrepreneurshipJournal

10.1108/jrme-05-2024-0127 Full text4 citations

Authors

4 authors across 2 institutions in 1 country.

Bede Akorige AtarahFirst author
- University of Professional Studies (GH)
Anthony Sumnaya Kumasey
- University of Professional Studies (GH)
Patience Obeng Ahwireng
- University of Professional Studies (GH)
Bylon Abeeku BamfoSenior author
- Kwame Nkrumah University of Science and Technology (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99
Entrepreneurship Studies and Influenceslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Journal of Research in Marketing and Entrepreneurship · 4 citations
https://openalex.org/W4411735853

Relying on what they know: marketing communication tools and female entrepreneurs in developing countries · Sankore