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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Digital Marketing and Gen Z Consumer Values: A Systematic Review of Societal and Cultural Impacts

2026INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIESJournalOpen access

10.56201/ijmcs.v10.no4.2026.pg71.83 Full text0 citations

Authors

1 authors.

Florence Ajoke OlaniyanFirst authorCorresponding
- Kwara State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.20
AI in Service Interactionslevel 3 · 0.09
Generational Differences and Trendslevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES · 0 citations
https://openalex.org/W7208776189

Digital Marketing and Gen Z Consumer Values: A Systematic Review of Societal and Cultural Impacts · Sankore