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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influencer Marketing Dimensions and Customer Buying Behaviour of Electronic Products in Akwa Ibom State, Nigeria: An Empirical Survey Study

2026Direct Research Journal of Management and Strategic StudiesJournalOpen access

10.26765/drjmss091847356 Full text0 citations

Authors

4 authors.

Ndifreke AkpanFirst author
- Akwa Ibom State University (NG)
as printed: Ndifreke B. Akpan
Nkanikpo Ibok
- Akwa Ibom State University (NG)
as printed: Nkanikpo I. Ibok
Aniebiet Etuk
- Akwa Ibom State University (NG)
as printed: Aniebiet J. Etuk
Okokon B. AttihSenior author
- Akwa Ibom State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.19
Digital Marketing and Social Medialevel 3 · 0.11
Statistical Methods in Epidemiologylevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Direct Research Journal of Management and Strategic Studies · 0 citations
https://openalex.org/W7203542576

Influencer Marketing Dimensions and Customer Buying Behaviour of Electronic Products in Akwa Ibom State, Nigeria: An Empirical Survey Study · Sankore