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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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MARKETING MIX STRATEGIES AND SME PERFORMANCE DURING THE COVID-19 PANDEMIC IN KANO STATE, NIGERIA

2026GUSAU Journal of Business AdministrationJournalOpen access

10.57233/gujoba.v5i1.27 Full text0 citations

Authors

5 authors.

Hajara Abdulkadir SalehFirst author
- Al-Qalam University Katsina (NG)
Muhammad Sani Umar
- Al-Qalam University Katsina (NG)
Toafeeq Bello
- Al-Qalam University Katsina (NG)
Sham’una Lawal
- Al-Qalam University Katsina (NG)
Zubairu AhmedSenior author
- Al-Qalam University Katsina (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

COVID-19 Pandemic Impactslevel 3 · 0.69
Business and Economic Developmentlevel 3 · 0.01
Economic Growth and Developmentlevel 3 · 0.01

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · GUSAU Journal of Business Administration · 0 citations
https://openalex.org/W7203469423

MARKETING MIX STRATEGIES AND SME PERFORMANCE DURING THE COVID-19 PANDEMIC IN KANO STATE, NIGERIA · Sankore