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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The Psychology of Persuasion: Effect of Influencer Marketing on Consumer Purchase Behaviour for Beverage Products in Anambra State of Nigeria

2026INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCHJournalOpen access

10.56201/ijssmr.vol.11no5.2025.pg376.390 Full text0 citations

Authors

1 authors.

John Chidume AnetohFirst authorCorresponding
- Chukwuemeka Odumegwu Ojukwu University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.39
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.06
Media Influence and Healthlevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH · 0 citations
https://openalex.org/W7203455362

The Psychology of Persuasion: Effect of Influencer Marketing on Consumer Purchase Behaviour for Beverage Products in Anambra State of Nigeria · Sankore