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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Students as Institutional Brand Ambassadors: Assessing the Influence of Word-of-Mouth Marketing on Polytechnic Image in North-Central Nigeria

2026INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIESJournalOpen access

10.56201/ijmcs.v10.no7.2026.pg111.125 Full text0 citations

Authors

1 authors across 2 institutions in 1 country.

S. A. SalihuFirst authorCorresponding
- Niger State Polytechnic (NG)
- The Federal Polytechnic, Ado-Ekiti (NG)
as printed: Shehu Salihu

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Corporate Identity and Reputationlevel 3 · 0.53
Organizational Strategy and Culturelevel 3 · 0.05
Management and Marketing Educationlevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES · 0 citations
https://openalex.org/W7203455198

Students as Institutional Brand Ambassadors: Assessing the Influence of Word-of-Mouth Marketing on Polytechnic Image in North-Central Nigeria · Sankore