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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Influence of Digital Marketing Strategies on the Online Purchase Behaviour of Young Adults in Awka South L.G.A, Nigeria

2026International Journal of Research and Innovation in Social ScienceJournalOpen access

10.47772/ijriss.2026.100700877 Full text0 citations

Authors

2 authors.

Kanayo Chike NwosuFirst author
- Nnamdi Azikiwe University (NG)
Igbokwe Raymond ChinonsoSenior author
- Nnamdi Azikiwe University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.11
Consumer Market Behavior and Pricinglevel 3 · 0.06
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · International Journal of Research and Innovation in Social Science · 0 citations
https://openalex.org/W7203449219

Influence of Digital Marketing Strategies on the Online Purchase Behaviour of Young Adults in Awka South L.G.A, Nigeria · Sankore