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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Credibility Of Electronic Word of Mouth And Event Marketing of Carniriv: Insights From The Media Richness Theory

2026BookOpen access

10.66669/cineforum.v66is2.1119 Full text0 citations

Authors

11 authors.

Charity Ezuwore-ObodoekweFirst author
Victor Onyebuchi Okolo
Jeremiah Ify Ibeh
Oluwafemi Temidire Oloidi
Cajetan Obinna Ewuzie
as printed: Ewuzie, Cajetan Obinna
Gbemisola Ogbolu
Chibuike Basil Nwatu
as printed: Chibuike Basil Nwatu
Ikpo, Kobi Pamela
- University of Nigeria (NG)
Okolo Jennifer Ginikachukwu
Nwokeoji Nnenna Chinonyerem
Agwu Kalu UkairoSenior author
- University of Nigeria (NG)
as printed: Ukairo, Agwu Kalu

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.52
Organizational and Employee Performancelevel 3 · 0.02
Information Retrieval and Data Mininglevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · 0 citations
https://openalex.org/W7202244492

Credibility Of Electronic Word of Mouth And Event Marketing of Carniriv: Insights From The Media Richness Theory · Sankore