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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025

2026International Journal of Latest Technology in Engineering Management & Applied ScienceJournalOpen access

10.51583/ijltemas.2026.150600277 Full text0 citations

Authors

3 authors.

AnyakohaFirst author
- University of Nigeria (NG)
Chukwunonye Nnanna
- University of Nigeria (NG)
Honesta AnorueSenior author
- University of Nigeria (NG)
as printed: Honesta C Anorue

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.72
Cultural Differences and Valueslevel 3 · 0.07
Organizational Leadership and Management Strategieslevel 3 · 0.01

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · International Journal of Latest Technology in Engineering Management & Applied Science · 0 citations
https://openalex.org/W7172295517

The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025 · Sankore