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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Cultural Impact of Marketing Consumers’ Goods on Sales Volume of Alcoholic and Non Alcoholic Drinks in Nigeria

2026InnovationJournalOpen access

10.11648/j.innov.20260703.11 Full text0 citations

Authors

4 authors across 4 institutions in 2 countries.

Iheanacho, A. C.First authorCorresponding
- University of Nigeria (NG)
as printed: Albert Iheanacho
Aiwanehi Ofuani
- University of Lagos (NG)
Janet Oluwaseyi Bankole
- Pan-Atlantic University (NG)
as printed: Janet Bankole
Adigwe OgbechiSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.21
Wine Industry and Tourismlevel 3 · 0.06
Halal products and consumer behaviorlevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Innovation · 0 citations
https://openalex.org/W7171499901

Cultural Impact of Marketing Consumers’ Goods on Sales Volume of Alcoholic and Non Alcoholic Drinks in Nigeria · Sankore