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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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UNDERSTANDING THE LONG-TERM EFFECTS OF SALES PROMOTIONS ON BRAND PREFERENCE: THE INFLUENCE OF DEAL PRONENESS IN TARABA STATE

2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.21623605 Full text0 citations

Authors

1 authors.

A GamboFirst authorCorresponding
- Taraba State University (NG)
as printed: Gambo, Aisha Luka

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Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.39
Consumer Market Behavior and Pricinglevel 3 · 0.24
Consumer Retail Behavior Studieslevel 3 · 0.04

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openalexseen September 9, 2026
2026 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W7171375212

UNDERSTANDING THE LONG-TERM EFFECTS OF SALES PROMOTIONS ON BRAND PREFERENCE: THE INFLUENCE OF DEAL PRONENESS IN TARABA STATE · Sankore