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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Mediating Role of Customer Engagement on the Relationship between Digital Marketing Adoption and Smes Performance

2026MODIBBO ADAMA INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCESJournalOpen access

10.64290/maijomas.v1i1.42 Full text0 citations

Authors

2 authors across 2 institutions in 1 country.

B.S. BORNOMAFirst author
- Modibbo Adama University of Technology (NG)
M U IbrahimSenior author
- Bayero University Kano (NG)
as printed: Muktar Aminu Ibrahim

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 0.15
Organizational and Employee Performancelevel 3 · 0.13
Digital Marketing and Social Medialevel 3 · 0.12

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · MODIBBO ADAMA INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES · 0 citations
https://openalex.org/W7168077449

Mediating Role of Customer Engagement on the Relationship between Digital Marketing Adoption and Smes Performance · Sankore